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A marketing plan written for your business, in three minutes.
The guides explain the platforms. The Digital Plan tells you which ones to use. Answer six questions about what you sell and who buys it, and it writes the plan.
- What a customer is worth to you, so every ad has a break-even to be judged against.
- What to set up before you spend a cent, and the first test to run.
- The numbers to read each month, with a link to the guide for each platform it picks.
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Google Business Profile for Beginners
The listing that answers a nearby search, the discovery split that tells you whether your reach is growing, and why calls never reach Analytics.
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Meta Ads for Beginners
Interruption rather than intent: what you control, what the algorithm controls, and why Meta and Analytics will never agree on conversions.
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Facebook and Instagram Pages for Beginners
The free half of Meta is a credibility check, not a distribution channel. Reach, saves and the three numbers that are actually worth reading.
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LinkedIn Ads for Beginners
Paying to reach people by job title and company. Expensive per click, and the only fair way to judge it is cost per customer.
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Google Sheets as a Data Source
Every platform knows its own half. Jobs won and revenue collected live in your spreadsheet, and this is how to shape one a report can read.
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Google Analytics Best Practice
A four-layer audit framework for an analyst improving an existing account: data collection, quality, measurement and reporting, in priority order.
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Clearly vs Data Studio vs GA4
An analytics tool, a canvas and a finished report, compared on what each one actually costs to run each month.
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AgencyAnalytics vs Whatagraph vs Clearly
Per client, per organisation, or flat. Two are agency platforms and one is not, compared feature by feature.
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Swydo vs DashThis vs Clearly
Per data source, per dashboard, or flat. Compared on price, integrations, users, white label and scheduled delivery.
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Google Analytics 4 for Beginners
The event model, the four report areas, and the five metrics to read first, in plain English.
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Sessions vs Users vs Engaged Sessions in GA4
The three denominators behind every GA4 chart, and which one to put in the report.
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GA4 Conversions vs Key Events: What Changed and Why It Matters
GA4 renamed "conversions" to "key events" in 2024, but the change affects more than the label. What it means for your reports.
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UTM Parameters: The Right Way to Tag Your Campaigns
Inconsistent UTM tagging is the most common source of broken channel attribution. A complete reference for teams who want clean data.
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Google Search Console for Beginners
Clicks, impressions, CTR and average position: what each one means and how they move together.
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Clicks, Impressions, CTR & Position: A Worked Example
One scenario that shows how the four organic-search metrics move together, and where they mislead.
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Brand vs Non-Brand in Organic Search
Same clicks, different health. How to split brand from non-brand search, and what each half is telling you.
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How AI is Changing Organic Search
AI Overviews answer before the link, and assistants recommend you where you have no measurement. What that does to your report.
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Google Ads Reporting for Beginners
Account structure and the metrics that matter, CTR, CPC, ROAS and CPA, each with its formula.
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ROAS, CPA and Conversion Value, Explained
The three numbers clients ask about, with their formulas and how to set sensible targets.
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Building Client-Ready Google Ads Reports
Campaigns, ad groups, keywords: what to show, what to hide, and how to structure reports that tell a clear performance story.
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Google Merchant Center for Beginners
The product feed, the offer attributes that drive it, and reading performance by product and brand.
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Meta Ads Metrics Explained: CPM, CTR, Frequency & ROAS
The four numbers as a chain, not a list: where to diagnose, and why you never average a ratio.
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Put the theory into practice.
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