AgencyAnalytics bills per client. Whatagraph bills the organisation on an annual contract. Clearly bills a flat monthly fee for the account. Two are agency platforms and one is not, and most of this comparison follows from that.
The table compares what each bill is attached to, what each includes without an add-on, and where each stops.
At a glance
Checked against each vendor's pricing page in August 2026.
| AgencyAnalytics | Whatagraph | Clearly | |
|---|---|---|---|
| You pay for | Each client | The organisation | The account |
| Entry price | $20 per client a month, billed annually. | From €699 a month billed annually, with 50 source credits. | Free for one report. $49 a month unlimited. |
| Growing costs | Scales with client count. Annual billing saves 20%. | Source credits above the included 50. Prime is custom priced. | Nothing is metered. Team is $149 a month. |
| Integrations | 85+ | Broad, premium sources on Prime | Six |
| Users | Unlimited staff and client users | Unlimited users and reports | One on Pro, unlimited on Team |
| White label | Custom domain and email | Custom branding, report domain on Prime | Per-report theming, no custom domain |
| Scheduled delivery | Yes | Automated emails with PDF | No, share link is always live |
| AI summaries | AI Tracker add-on, $20.83 a month per 250 credits | Whatagraph IQ on all plans | Included, daily question limit by plan |
| Try before paying | 14 day trial, no card, 30 day money-back guarantee. | 14 day trial, no card. | Free tier is permanent. |
AgencyAnalytics and Whatagraph facts from agencyanalytics.com/pricing and whatagraph.com/pricing, August 2026. Clearly is our own product.
What each one charges for
A linear bill, a flat bill and a small flat bill behave very differently as you grow.
Figure 1. What your bill attaches to
Prices change; the billing model is the part that lasts.
AgencyAnalytics
Scales by
Clients
Five clients or thirty is five or thirty times the unit price. Cheap to start, and it tracks the roster in both directions.
Whatagraph
Scales by
Source credits
The fee does not move as clients arrive, so it rewards a large roster, but asks for an annual commitment before you have proven the fit.
Clearly
Scales by
Nothing
One account fee whatever you connect. The ceiling is what the six connectors cover, not the plan.
The two agency models cross over: a per-client line starts below a flat organisational fee and climbs, while the flat fee does not move. Work out where that happens with your real client count.
Where each one fits
Three different shapes of buyer.
AgencyAnalytics
A growing client roster, where a bill that tracks the roster is a feature. The 85+ integrations cover whatever platform the next client uses.
Whatagraph
An established team wanting a flat organisational fee, deep white-label, and on Prime an API, premium integrations and transfer to BigQuery.
Clearly
One business rather than a roster, where the question is what changed last month, not how to produce thirty branded reports.
Category SEO serves agency pricing pages to everybody, including the single in-house marketer and the consultant with three clients. For them the useful question is not which agency platform to pick, but whether they need agency machinery at all.
What Clearly does not do
Against two agency platforms, the gaps are specific.
- Six connectors against 85 or more: GA4, Search Console, Google Ads, Meta Ads, LinkedIn Ads and Google Sheets. A client on TikTok, a CRM or call tracking is not covered.
- No client-user seats and no per-client permissions. Sharing is a no-login link with per-report theming.
- No custom reporting domain, so it is not a full white-label product.
- No bulk operations for running one change across hundreds of reports.
- No track record. Both of the others have years of production history behind them.
Questions worth answering first
These four narrow it faster than three trials.
-
1
How many clients are you reporting on?
One is a business, three a consultancy, twenty an agency, and the columns sort themselves.
-
2
Which platforms have to appear in the report?
Anything outside GA4, Search Console, Google Ads, Meta, LinkedIn and Sheets rules Clearly out in two minutes.
-
3
What commitment can you make today?
An annual contract before the fit is proven is a different risk from a monthly one. Weigh it against the annual saving.
-
4
Does anyone on your side read the numbers already?
If somebody does, the fastest report builder wins. If nobody does, that gap is what you are solving.
The short version
AgencyAnalytics prices for a growing roster and has the broadest integration library of the three. Whatagraph prices for an established team, with white-label depth and, on Prime, API and warehouse access. Both are mature platforms built around the client roster.
Clearly is a different shape: one business, one report, and an explanation of what moved. All three include AI summaries, so the difference is method. Clearly computes its candidate factors in code, and the model only ranks and narrates them, citing supplied numbers rather than generating any.
In Clearly: the free tier is a real report that does not expire, so you can judge whether it reads like something you would forward before deciding.