AgencyAnalytics bills per client. Whatagraph bills the organisation on an annual contract. Clearly bills a flat monthly fee for the account. Two of the three are agency platforms and one is not, which is the distinction the rest of the comparison rests on.
The table sets them side by side on what the bill is attached to, what each includes without an add-on, and where each one stops.
At a glance
Checked against each vendor's own pricing page in August 2026. Each price is quoted in the currency that vendor publishes, with no conversion.
| AgencyAnalytics | Whatagraph | Clearly | |
|---|---|---|---|
| You pay for | Each client | The organisation | The account |
| Entry price | $20 per client a month, billed annually. | From €699 a month billed annually, with 50 source credits. | Free for one report. $29 a month for unlimited. |
| Growing costs | A straight line through your client count. Annual billing saves 20%. | Source credits above the included 50. Prime is custom priced. | Nothing is metered. Team is $99 a month. |
| Integrations | 85+ | Broad, premium sources on Prime | Six |
| Users | Unlimited staff and client users | Unlimited users and reports | One on Pro, unlimited on Team |
| White label | Custom domain and email | Custom branding, report domain on Prime | Per-report theming, no custom domain |
| Scheduled delivery | Yes | Automated emails with PDF | No, the share link is always live instead |
| AI summaries | AI Tracker add-on, $20.83 a month per 250 credits | Whatagraph IQ on all plans | Included, daily question limit by plan |
| Try before paying | 14 day trial, no card, and a 30 day money-back guarantee. | 14 day trial, no card. | Free tier is permanent, not a trial. |
AgencyAnalytics and Whatagraph facts from agencyanalytics.com/pricing and whatagraph.com/pricing, August 2026. AgencyAnalytics publishes in US dollars and Whatagraph in euros. Clearly is our own product.
What each one charges for
A linear bill, a flat bill, and a small flat bill, which behave very differently as you grow.
Figure 1. What your bill is attached to
The model is the durable part. The figures move.
AgencyAnalytics
Scales by
Clients
Five clients and thirty clients are five and thirty times the unit price. Cheap to start, and it keeps pace with the roster in both directions.
Whatagraph
Scales by
Source credits
The fee does not move as clients arrive, so it rewards a large roster and asks for an annual commitment before you have proven the fit.
Clearly
Scales by
Nothing
One account fee whatever you connect. The ceiling is what the six connectors cover, rather than what the plan permits.
The two agency models cross over somewhere: a per-client line starts below a flat organisational fee and climbs, while the flat fee does not move. Where that crossing falls depends on the exchange rate on the day, so it is worth working out in your own currency with your real client count.
Where each one fits
Three different shapes of buyer.
AgencyAnalytics
A growing client roster, where a bill that tracks the roster is a feature. The 85+ integrations cover whatever platform the next client arrives using.
Whatagraph
An established team wanting a flat organisational fee, deep white-label, and on Prime an API, premium integrations and transfer to BigQuery.
Clearly
One business rather than a roster, where the question is what changed last month rather than how to produce thirty branded reports.
The reason a non-agency reader ends up on pages like this one is that category SEO serves agency pricing pages to everybody, including the single in-house marketer and the consultant with three clients. For that reader the useful question is not which agency platform to pick, but whether the agency machinery is something they need at all.
What Clearly does not do
Against two agency platforms, the gaps are specific.
- Six connectors against 85 or more: GA4, Search Console, Google Ads, Meta Ads, LinkedIn Ads and Google Sheets. A client on TikTok, a CRM or call tracking is not covered.
- No client-user seats and no per-client permissions. Sharing is a no-login link with per-report theming.
- No custom reporting domain, so it is not a full white-label product.
- No bulk operations for running one change across hundreds of reports.
- No track record. Both of the others have years of production history behind them.
Questions worth answering first
These four narrow it faster than three trials would.
-
1
How many clients are you reporting on?
One is a business, three is a consultancy, twenty is an agency, and the three columns sort themselves accordingly.
-
2
Which platforms have to appear in the report?
Anything outside GA4, Search Console, Google Ads, Meta, LinkedIn and Sheets rules Clearly out in two minutes.
-
3
What commitment can you make today?
An annual contract before the fit is proven is a different risk from a monthly one. Weigh it against what the annual rate saves.
-
4
Does anyone on your side read the numbers already?
If somebody does, the fastest report builder wins. If nobody does, that gap is the thing being solved.
The short version
AgencyAnalytics prices for a growing roster and carries the broadest integration library of the three. Whatagraph prices for an established team and backs it with white-label depth and, on Prime, API and warehouse access. Both are mature platforms built around the client roster.
Clearly is a different shape: one business, one report, and an explanation of what moved. All three now include AI summaries, so the difference is in method rather than presence. Clearly computes its candidate factors in code and the model only ranks and narrates them, citing supplied numbers rather than generating any.
In Clearly: the free tier is a real report that does not expire, so the question of whether it reads like something you would forward can be settled before any decision.