Overview
Internal editors
Build, theme and inspect the reporting surface. These tools are unlisted (noindex).
Build
Page & Widget Builder
Add, reorder and remove pages and widgets. Edit a report or a global template.
Component showcase
Live reference of every scorecard, table, chart and chrome component.
Additional metrics
Build derived metrics (e.g. Key Events ÷ Sessions) that appear in every widget's picker. Export to ship.
Data Explorer
Pick a source, choose dimensions and metrics, run a live query. Validates each connector and dimension/metric compatibility.
Data & reports
Reports
Create, open and manage saved reports.
Data sources
Connect and manage GA4, Google Ads, Search Console and Meta sources.
Account
Template edits made in the builder are stored per browser until promoted. Build a report you are happy with, then use Save as global default template in the builder to make it the starting point for new reports.